LA Heide

Limited Edition Series / 2010

LA Heide is a clothing and lifestyle brand created by Pesko Sport owner/operator Nico Pesko. It caters to the freeski and snowboard culture of Switzerland and beyond. Exclusively sold at PEAK 1475 in Lenzerheide, LA Heide items include t-shirts, beanies, hoodies, buttons, etc.

On this years Easter weekend I spent a day at the shop with 20 black LA Heide hoodies and about 15 textile markers. The idea was custom illustrated hoodies for customers on the spot. The day started slow, so I took my time pre-drawing about 5 of them - but then it picked up around noon and people started pouring into the shop, requesting custom art work for their very own and unique LA Heide hoody. It was a really awesome vibe, and we sold through almost the whole series. Good times!

If you can read german, please feel free to visit the PEAK 1475 Blog to see and read more about my work with them.

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