Focus, It's Worth It

Bus Transom & Billboard Advertisement / 2007

In an effort to showcase just how absolutely ridiculous the habit of talking / texting while driving is, Mark Stokoe and I put together this elaborate and perhaps over-the-top Public Service Announcement.

We staged multiple accidents (past, present, and future) and compiled them into one image to highlight the dangers of not paying close attention to the road.

The final pieces were delivered as large billboard advertisements as well as smaller format bus transom advertisements.

Photography: Aaron Schwartz
Art Direction: Mark Stokoe
Post-Production: Aaron Schwartz & Mark Stokoe