Dakota Group (Identity)

Brand Identity & Business Cards / 2008

In the summer of 2008 I was asked to work on the rebranding of one of Vancouver's top fashion sales and import agency, the Dakota Group. Their previous word mark was stale and outdated and generally failed to reflect the character of the agency. The new word mark is set in Renner and provides a clean and modern look appropriate to the Dakota Group's personality: bright, fresh, fashion.

Along with the upgrade of their identity, I also designed a new set of business cards. They are offset printed on a 130 pound coated stock with a faded pattern background and a metallic ink spot varnish on the front.

Please scroll to the right for more details.